STR

The leading provider of global data benchmarking, analytics and market insights
for the global hospitality industry.

STR provides data that is confidential, reliable, accurate and actionable, and our comprehensive reports empower our clients to strategise and compete within their markets.

Founded in 1985, STR maintains a presence in 15 countries with a North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), a leading provider of online real estate marketplaces, information and analytics in the commercial and residential property markets.

The industry’s most comprehensive market
share product

STR Benchmarking is the transformative hotel industry solution that delivers the property- and portfolio-level insights needed to make smart, real-time decisions and optimise strategies across entire enterprises. Powered by CoStar technology, STR Benchmarking is the industry’s most comprehensive market share product, featuring top-line historical metrics, detailed analytics and visualisations, forward-looking data, and P&L intelligence.

Combined with the commercial real estate intelligence of CoStar, STR Benchmarking provides visibility into the full hotel lifecycle from acquisition to operations to divestment.

Testimonials

« STR data is frankly the industry's standard in the lodging space. And there is a lot of trust that STR has garnered over the years, not only in terms of the data they put out there, but also the analysis and research work that they do. »

Sourav Ghosh, Chief Financial Officer, Host Hotels & Resorts

« Key for me is the daily RGI reports so I can actually see how the hotels have done overnight, how they're tracking in the months, so that we can make quick decisions and if we need to change strategy. »

Caroline Thissen, Sr. Area Director of Sales & Revenue Optimization,
Radisson Hotel Group